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Privacy understands the importance of your privacy. This is why we have developed a policy to ensure that your information is not shared with outside parties. The safety measures to keep your information secured are laid out below.

When filling out an application, each user is required to provide contact information such as Name, Email Address, Home Address, etc. will use this information to contact the user regarding the services in which he or she has expressed interest.

Other information required on our application form includes financial and employment information. This is used for the purpose of determining where the funds will be deposited as well as how much the user is qualified to borrow. will use the personal information given to act as a broker, assessing the user ’s suitability for a payday loan.

Payday Avenue and its group of companies, affiliates, partners, and third party service providers may also use the applicants' collected information to offer similar products or services that may be of interest to the applicants by email, postal mail, telephone and mobile phones.


This website may contain various links to other sites. We strongly urge our customers to read the privacy policies of each site visited, external to ours. Please be aware that is not responsible for the privacy practices of such other sites.

Security uses a variety of safety measures to ensure our users’ information is safeguarded. All information submitted via the website is protected both online and offline.

The information users submit is encrypted using the best software available in the industry – SSL. All of our users’ information is restricted in our offices. Only the employees who need information in order to perform a specific job have access to any personally identifiable information. We ensure that all employees are kept up to date on our security and privacy practices.

Website Activity uses a third party tracking utility to track end-user activity in our site through the use of cookies. The activity is tracked in an effort to make our website easier to navigate through as well as to find out which areas draw the most traffic. Information tracked here consists of: most requested page, least requested page, top entry page, top path through site, the cities users are visiting from average length of time spent in the site, etc.

Notification of changes

If our privacy policy ever changes, we will post these changes on our home page, to inform the users of the new policy. If at any time its is decided to personally use identifiable information in a manner different from what was stated at the time it was obtained, we will notify users via email. Users will have a choice as to whether or not we use his or her information in this manner. All information will be used in accordance with the privacy policy under which the information was collected.

Legal obligation

All possible efforts are made to preserve user privacy, however we may need to disclose personal information when required by law. This will occur only when based on cautious discretion, it is deemed necessary in order to comply with a current judicial proceeding, a court order or a legal process served on our web site.

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